Wednesday, May 23, 2018

Client Update

In the interest of transparency and clarity, just a reminder that I do work with a few brands in a business relationship that I do receive payment for to provide marketing and media consulting.  Owing to this, if you see these brands mentioned here (TEMPUS FUGIT) there is a disclaimer on any item that was written following the date of any agreement being reached.

So first, an update on my current clients so that it is well known.  You will also notice a new tab at the top of Tempus Fugit that outlines all business relationships so that it is clearly disclosed who I work with.

I currently work with -

Vortic Watch Company

Sternglas Zeitmesser


Sartory Billard

Sartory Billard is a new client, and as such you will only receive very basic, very minimal (just the facts) news updates here on Tempus Fugit.  All posts regarding these brands will include a statement of my working relationship with them.

Tuesday, May 22, 2018

The Duobox Classic LE.3

From Brellum -

Courtesy of Brellum

This is a very limited series - 13 pieces total if I have understood the press info. correctly.  I do not know whether this has already sold out or not, but the cited editions from Brellum seem to move quickly.

Courtesy of Brellum
But just in case, here are the perntinents, straight from the source -

BRELLUM BR-751-TCMP Automatic Chronometer (Valjoux 7751 base) 

Officially Chronometer certified movement (COSC)

Pelage, Geneva stripes, blue screws, numbered rotor from 01/13 to 13/13 decorated with the Brellum logo and gold 5N coated

25 jewels, 28'800 A/h, 46 hours power reserve; Incabloc, Glucydur Balance,
Nivarox Alloy Hairspring typ Anachron

Hours, Min., Sec., triple calendar (day, date, month), chronograph, day/night indicator, moon phase indicator


Stainless Steel 316L, DIN 1.4435

Diameter 41.80mm, thickness : 11.20mm without crystals, 16.20mm total

Box sapphire crystal with anti reflexion coating on both sides

Anthracite, domed, indexes with luminous material (Superluminova)

Hours and Minutes with luminous material (Superluminova)

Water Resistance:
50m, 5ATM

Case back:
Stainless Steel, numbered with box sapphire crystal, anti-reflection coating

On genuine black alligator leather strap mounted on decorated steel folding clasp, 120g

Monday, May 21, 2018

The Submarine Commander

From Tavannes -

Courtesy of Tavannes
This is an anniversary model from 2017.  Per Tavannes, the Submarine Commander was born from a request by two British submarine commanders during the Great War.  They needed a watch that would keep water out, be anti-magnetic, and a bold, highly legible face.  The case measures 41 mm in diameter, and is of stainless steel.  The movement is ETA's 2824-2 std.

Hours, minutes, seconds, date.  Water resistant to 100 meters / 330 feet.

Upon closer examination of the website, it appears that Tavannes watches are available in the US, but I was unable to find further info for locations outside the US.  Also worth noting, it appears that one of the key people involved in Tavannes is the President of the North American side, which at last report was Bruce Cummings, with the North American HQ being in Pennsylvania.  

It is nice to see Tavannes back in business, and it will be interesting to see what develops.



Saturday, May 19, 2018

30 Years Later

What constantly baffles me, and I feel that I can say this as a former (15 - 16 years) resident of California, why the Tour of California fails to deliver on its promise.  It is, sorry to say, a low rent option to the races that tend to run at the same time.  And this year it is coinciding with the Giro d’Italia.  While the Giro does tend to reside in the shadow of the Tour de France, in many ways it is a better race.  It's a bit more unpredictable.  The organizers tend to create a race that defies the preconceived notions of how a stage race should be laid out.  And that is what makes it so great.

This year also marks 30 years since American Andy Hampsten defied the odds and with his fellow journeymen from 7-Eleven, crept up the Gavia Pass in a near blizzard, and claimed the Maglia Rosa (that's pink jersey to you).  And where this all ties together with watches?  He and the entire 7-Eleven team wore watches from Tag Heuer.

So while the folks at Tag feel that sponsoring a (I'm sorry, but I've got to be honest here) truly hideous looking best young rider's jersey at a B level race and not sending any press about it is a better use of their marketing and pr money and efforts, I thought I would pick up the ball and air out this repeat. 

Remembering my First Tag Heuer and Team 7-ELEVEN

The year was 1990.  I was in my final year at the University of Oregon, and was visiting my father over the summer break.  I had one more term to go, and two days before I was set to head back to Eugene, my Bullova watch pooped out.  Trying to find someone capable of changing the battery was on par with finding an honest politician - it just didn't seem to be possible.  So on what must have been the fifth attempt to get a battery changed with no success, I looked down in the display case and saw what would become my first Swiss watch.  The Tag Heuer Formula 1, circa 1990.

I realize that we all had different introductions to Tag Heuer, and this was mine.  And out of necessity, a passion was born.

I have shamelessly borrowed this advertisement image from Calibre 11 - not directly Calibre 11, it was pulled-up via a Google search for images.  Hope you don't mind ; )
All of the models in this ad were available, but the one that went home with me was the third from the left, the red case, green strap and bezel - or as I came to refer to it - the 7-ELEVEN Tag Heuer Watch!
Borrowed shamelessly from the internet
Andy Hampsten and the 7-ELEVEN team were my cycling idols in the 80s.

And he was the first American winner of the Giro D'Italia back in 1988.
Courtesy, clearly, of someone else!
And the Tag Heuer connection to cycling (and my passion) went even further and was clearly shared by others, including one of the main voices of Tour de France television coverage today (at least here in the US) Bob Roll, a team mate of Hampsten's on team 7-ELEVEN.

Bob Roll on the left, Andy Hampsten on the right

Bob, or "Bobke" as he is often known is perhaps my all-time favorite cyclist.  Not because of his many wins in big-time races... let's face it, there weren't many!

Shamelessly borrowed
But Bob, Andy and the rest of the 7-ELEVEN team perhaps best embodied what Tag-Heur's motto is today - they did NOT "Crack under pressure".  No matter what the odds, Bobke put it all out there!

Courtesy of, clearly, someone else
Apart from Hampsten, and Davis Phinney, they were a team made up of journeymen dreamers.  Riders who had a sort of, "what the Hell, let's give it a go" attitude.  Keep in mind, this was the era of a certain fellow known as "the Badger" and a host of other cycling GODs.  But these guys threw their hats in the ring and gave it a go.  And in an age where US cyclists were viewed more as amateurs, they came to Europe and impressed the Europeans.

I got to meet one of my heroes in person when I was working for DOXA Watches and we presented him with a  Yellow DOXA Divingstar in San Francisco -

My identification with Tag Heuer went beyond just the 7-ELEVEN connection.  It was clearly a great brand with a great watch, but like team 7-ELEVEN people didn't just take that at face value.  Tag Heuer had to put in a lot of time and effort to get where they are today.

Friday, May 18, 2018

The Marine Torpilleur Farfetch

From Ulysse Nardin -

Courtesy of Ulysse Nardin
Here are the pertinents, straight from the source -

Ulysse Nardin has chosen for its first online launch, and presents a special edition of the blue Marine Torpilleur, exclusively available on the website of the international online luxury retailer. This new piece, with a subtly crafted dial, joins the ranks of the popular Marine Torpilleur that was launched in 2017 and is initially available in two more classic versions: a white dial with black indexes and a blue dial with white indexes. On the FARFETCH MARINE TORPILLEUR, you will find layered pink gold coloring. Sober and elegant, it gives a more refined look to the piece overall, accentuating the contrast with the 42 mm steel case. The pink gold brings out the dial’s shimmering, iconic blue. In the same vein, the pear-shaped hands are no longer rhodiumized, but pink gold colored. The power reserve indicator at 12 o’clock is no longer in vermeil red, but also made of pink gold, as is the case for the date of the Le Locle Manufacture’s creation, 1846. The indexes have a small additional touch: the immaculate white has been discreetly transformed into light gray, to soften the dial’s overall look.

This new FARFETCH MARINE TORPILLEUR, available with a leather, steel or rubber strap, completes a collection which is already a best-seller. This new addition to the permanent collection, only available online, now forms part of the troop of Torpilleurs.



Caliber UN-118, 13 ¾‘’’ Manufacture Movement 
Oscillator: Patented inertial balance wheel I 10 with silicium hairspring
Power reserve: 60 hours
Winding: Automatic


C.O.S.C. chronometer with power reserve indicator at 12 o’clock.
Direct small seconds and large date at 6 o’clock.
Front and back date corrector.

Stainless steel

Stainless steel


Blue with pale gray roman numerals



42 mm

Water resistance:
50 m

Sapphire with anti-reflective coating



Leather / stainless steel / rubber with a folding clasp