|Courtesy of ochs und junior|
*Editor's Note - James Henderson has recently begun working with ochs und junior in a consulting capacity.
As such, this is strictly a reposting of press information, and will contain no opinion/recommendation/review.
Thursday, January 27, 2022
Wednesday, January 26, 2022
Dear LVMH (and frankly every brand out there),
Consider this your wake-up call. It's time to free yourselves, and free your celebrity partners from the Squid Game that is brand ambassador bingo.
|Courtesy of Netflix|
So right off the bat, I want to make something crystal clear - the topic of today's post is on the public conduct of brand ambassadors, and why brand ambassadors can all too often come back and bite you in the hind quarters. Brands typically like to have an ambassador that is in the news for positive things, and tends not to be on a soapbox venting his/her spleen.
So to be clear, this is not a post (or debate) about whether or not vaccines work, whether COVID19 is real as opposed to a plot cooked up by some secret cabal bent on world domination, or even whether or not Bigfoot exists. (As far as Sasquatch goes, I have an open mind).
It is fair to say that the celebrity wranglers in the watch division at LVMH might be reconsidering some of their recent choices. For better or worse, since the somewhat goofy reign of Nataf, Zenith has struggled to fully understand who they are as a brand, what type of brand they are and how to gain traction in a world chock full of high end manufacturers. All this while coexisting in the fishbowl of a watch group that never met a famous brand ambassador, partner, friend of the brand it didn't like.
Tuesday, January 25, 2022
|Courtesy of RGM|
|Courtesy of RGM|
So if like me, you crave a bit of romance in your life, you can strap some Richard Sachs / RGM magic to your wrist. Limited to 50 pieces, and priced at an accessible $4,750.
The Model 500-GMT is the first RGM with a bi-directional-turning GMT bezel. The watch is designed as a sport watch that is also ideal for travel when using the 24-hour GMT hand and bezel. To help ensure durability, the watch has two case-back gaskets, a 2mm thick sapphire crystal, and a high-quality screw-down crown. The bezel is deep engraved, and the numbers are ceramic-filled. We have also designed ribbing on the case side creating a beautiful aesthetic for this versatile sport watch. The dial and hands have X1 SuperLumaNova for low light visibility.
Movement Caliber: RGM-ETA 2893-2 - Swiss-made automatic, 21 jewels, 28,800 vph. Rhodium finish - Cote de Geneve lines and perlage
Functions: Hour / Minute / Second / GMT/ Date
Case: 316L Stainless Steel, 41mm x 11.3mm at bezel, 22mm lug width, 51mm lug end to lug end. Sapphire crystal and water-resistant to 10-ATM. Case length from lug end to lug end 51mm.
Bracelet: 316L Stainless Steel, coming soon
Weight: 3.4oz. in stainless steel